Nowadays, a lot of people owns a mobile device, may it be a type of smartphone or tablet. Mobile devices made it easier for many people to connect to the internet. Gone are the days that we can only surf the web with only the help of bulky computers. As the year progress and the technology advances, internet connectivity becomes easier, faster, and compact.
Businesses are finding efficient ways to reach their target audience—which is the ever-growing number of mobile users. the latest optimisation practices are now leaning to using more of the mobile capabilities to reach the mobile market.
Going mobile
Tapping the mobile industry can give a huge opportunity for success. To do this, it is recommended to prioritise mobile optimisation which can be a competitive advantage for the business.
Mobile has already overtaken desktop as a primary device used to browse the web and access different websites. Mobile use has gradually increased since 2015 and it has been well-received by a lot of people worldwide. Now, more and more people are choosing mobile as their main device for connecting to the internet.
For businesses, mobile users can be converted to potential buying customers. However, a lot of sites fall down due to usability issues when it comes to a mobile site.
Responsive design
To keep up with the competition, websites must have a responsive design. It should be accessible not only on the web but also shows a seamless interface when it comes to mobile. Bad user experience can damage the rankings of your website. It devalues the website if they will quickly click away.
- A responsive design ensures that the website visitor wouldn’t have any bad experience in using the website through mobile.
- Using interstitial ads affects the user experience on a mobile device.
- Low user engagement will lead to the decline of the site’s rankings.
- Potential customers might discontinue exploring the page and move on to browsing other sites.
It is important to make the website easy to navigate and visually appealing to catch their attention. High-quality content is also a vital part of the website which provides answers to the queries of users. Get to know the preferences and behaviour of your target audience to improve user engagement. It will help you gain insights to formulate the optimisation strategies you may need for your mobile site.
Mobile-friendly approach
The key technical elements can make or break your mobile site. Google always looks for non-mobile friendly sites report on to webmasters. According to Google’s Gary Illyes, mobile will bring a big drive for 2017. Optimising the site to help in removing the issues that page visitor may encounter.
To know that you are doing the best SEO practices meant for mobile, make use of different tools for testing for mobile usability. Google provide various tools for testing. There are also tools that provide mobile usability report to detect any problems on a page-by-page level. Utilising the available tools for mobile optimisation is essential especially if you are still developing your new site.
