The goal of conversion rate optimisation is turning more of your site’s visitors into paying customers. It’s one of the things that can make you earn more money from your online business.
Each site visitor always has a ‘journey’ they go through before making the decision to purchase your product. If he goes from browsing your homepage to paying for an order, that’s a successful conversion. He went from exploring your site to buying from you.
A lot of the time, though, there may be elements of your site that turn people off. It could be improperly-worded content, overly flashy graphics, pushy sales copy, and many others. When people encounter these parts of your site, they tend to click away, and you lose opportunities for more conversions.
This is where conversion rate optimisation comes in. Your company’s metrics and key performance indicators (KPIs) will determine the best approach to take.
Making the most out of your site’s traffic
Conversion rate optimisation involves using the traffic your site already has. The aim is to make more of these visitors into paying clients. Usually, optimisations are done to get more engagement from your site visitors and increase their interest in your business.
Here are some techniques used in conversion rate optimisation:
Call to Action (CTA)
Calls to action are short phrases that tell people what to do next, such as:
- Sign up for our newsletter
- Chat with us now
- Pick a plan that works best for you
- Buy now
Calls to action are effective because it makes life easier for site visitors. They do not have to think hard about what to do; you are already telling them what they should do.
Conversion Funnel
This illustrates the ‘journey’ a customer goes through before buying your product. By determining your conversion funnel, you can know which parts of your website are the most influential in getting people to purchase.
It could be as simple as this: Home page → Products page → Checkout
A/B Testing
This method is also known as split testing. It involves creating two versions of a site element and measuring how effective each version is in making conversions. Whichever has the higher conversion rate wins.
Multivariate Testing
This type of testing involves multiple combinations of different site elements. The principle is the same as A/B testing, but more site elements are being measured. The goal is to know which combination of elements work best for getting the highest conversion rate. Different tools like KISSmetrics or Google Analytics will help you get valuable data from your tests.
At Gabaon I.T. Services, we are here to help you create more paying customers out of your site visitors. We will help you bump up your conversion rates so you can get more sales for your online business.
Contact us today for a consultation.