There are different processes involved when launching a website, whether it is for commercial or personal use. First, choosing a catchy domain name is what you need for your website. A good, catchy URL is needed so your potential clients and customers can easily remember your website and can easily search for it over the internet.
When you already secured a good domain name, website building is the next process. This is one of the crucial parts of creating a website. A stunning design that will catch their attention and responsive interface must be done to your website to ensure that web users that will visit your website will not have a hard time navigating through each page.
You’ll find a lot of websites over the web. But for e-commerce websites to thrive, there are some features needed to be considered. Let us know what are the essential features you can use for your website:
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Mobile-Ready Version
A large number of people worldwide are not using their computers and laptops to access the internet. Because of the innovation of mobile technology, more people are using their smartphones and tablets for internet connectivity which drives an increasing amount of web traffic.
Your e-commerce website should have a responsive design and interface not only meant for computers but also for mobile use. The mobile-ready version of your website must have layouts and images that are scalable to provide a better web experience on different devices.
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Comprehensive Business Information
Another thing you need to take note is the information you provide on your website. Potential customers or clients will check out the content you have on your website. It should have the complete details of the products or services you offer. Seek the services of professional copywriters if you need help in creating the wordings to ensure you have quality content on your website. They have the idea how web content works and they write in a personable tone to engage your customers and clients viewing the pages on your website.
Images are also part of the vital information you need to provide for your website. In this way, your website visitors get a visual representation of what you offer. Ask your web designer to include screenshots, photos, or links to your previous work. Putting some testimonials on your site can also help especially if you work in the service industry or you own a business that relies heavily on customer service and referrals.
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Security
Since there’s a risk of identity theft on the web, securing your site with an SSL certificate provides an assurance to your customers that you protect the information (such as credit card number and Social Security number) they leave on your website.
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Social Media Integration
Social media is one of the fundamental parts of marketing your business online. Social media networks such as Facebook, Twitter, YouTube, Pinterest, Google+, LinkedIn, Tumblr, and other social media platforms are helpful tools you may use to promote your online presence. Using social media channels into your website will help boost your Search Engine Optimisation (SEO) as well as online visibility through Social Media Management (SMM). As a result, it will build your number of followers across several social platforms and improve your business’ footprint on the social web.
You may use all these features in order to deliver exceptional results and give assistance in attracting and retaining customers to your website.
