Social media apps update their list of features for online users to enjoy. A huge difference can be seen every time these apps add new features which provide a better way to socialise with friends and followers.
Social media is an essential part of digital marketing strategy. Innovative marketers use different social networking site to incorporate new methods of connecting to online users. Social networks help in keeping abreast to the online trend. It is also a good strategy to stay relevant and competitive over the web.
Now, a breakthrough feature is becoming popular on major platforms. Different social media apps have the latest social media development called live streaming.
What is live streaming?
Live streaming is the brand new offering of different social media apps. This enables the users to post live videos of what’s happening. It can be considered as an extension of video marketing. It can be used to promote services, product, brand, and even personalities on the internet.
Every online marketing niche can take advantage of this feature and make it as a part of their marketing strategy. There are mobile-based platforms that allow users to live stream their videos easily. With just a simple touch, users can start their video and share it with their audience, friends list, or followers.
Social platforms with live-streaming
Live streaming is still a new feature but despite the early stage, it gives the users an effective way to connect to each other. It is a great method to update a huge number of followers, expand the reach of potential social media likers and sharers, as well as to build awareness. Marketers can use these following social media apps to produce content for the live streaming audience:
This famous social networking site launched their live streaming option for their avid users. Compared to other social apps currently available, it has a practical version of the live streaming. It is seamlessly built into the app which makes it easy to start broadcasting to friends or followers.
Users have the chance to interact with their viewers in real time. Clicking on the Live button will enable the user to setup the streaming. It enables the viewers to ask questions and send emoji-themed reactions during the broadcast. The whole footage will be recorded then posted after a few minutes. It is a good feature especially for those weren’t able to watch it live and wants a replay.
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Instagram
This mobile-only app launched their own version of a live streaming video for their users. Instagram has been acquired by Facebook. The app allows to broadcast live stream but will not appear on the feeds once it is done.
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Twitter
This micro-blogging site also introduced their live streaming feature on a global scale. It has recently purchased the live streaming platform called Periscope. Twitter users, as well as users of Periscope, can show their followers a 360-degree live video.
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Periscope
This app has been purchased by Twitter. It is one of the earliest platforms that provides a live streaming feature. Users of both Twitter and Periscope can now easily broadcast to their followers simultaneously. It is an ideal platform that helps marketers to create more strategic ways in delivering their content.
There are also individual live streaming apps like Meerkat which was launched in 2015. However, due to the popularity of its competitors, the company behind it decided to officially leave the live-streaming feature. Life On Air, the company behind Meerkat, announced that the app has been pulled from the App Store and will shift into a new project.
Live stream as a marketing opportunity
Live streaming has opened a new opportunity for marketers for their social media strategy. It provides an organic and honest content due to its real-time approach. It also shows honest content from brands, businesses, and even with influencers. Celebrities also use it for enhanced publicity, as well as to keep in touch with their fan base.
Another advantage of live streaming is it can be a new way to start a campaign. Video content is one of the trends in the digital marketing industry. It provides a way to connect and engage with the audience. It can also boost conversions, increase brand awareness and traffic.
The brand endorser will get a meaningful connection with the audience because of direct feedback. During the live stream, comments are posted in real-time. Marketers can use this technique to make the consumers feel a closer connection towards a brand, product, or personality. It also helps in getting extra attention from many social media users.
