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Meet the Richest YouTubers in the Philippines

By March 9, 2025March 19th, 2025No Comments

Top 20 Vloggers Making Big Bucks!

As of March 2025, the Philippines boasts a vibrant and diverse community of content creators who have significantly impacted the digital landscape. These vloggers cover a wide range of genres, from entertainment and lifestyle to education and public service. While comprehensive financial details are not publicly available for all, estimates and available data provide insight into their earnings and influence. Below are profiles of 20 prominent Filipino vloggers:

1) Raffy Tulfo in Action

  • Estimated Net Worth: ₱500 million to ₱1 billion.
  • Description: Raffy Tulfo is a renowned journalist and television personality in the Philippines, best known for his advocacy of justice and fairness. His YouTube channel, “Raffy Tulfo in Action,” has grown exponentially, with millions of subscribers who watch his “public service” segments. On his channel, Raffy addresses public complaints and legal issues from ordinary Filipinos. His videos often feature real-life scenarios, where he assists in resolving disputes related to family problems, labor issues, scams, and more. With his no-nonsense approach and reputation for taking action, Raffy has become one of the most trusted figures in Philippine media. His straightforward manner and compassion for helping others are key factors in his success.

2) Ivana Alawi

  • Estimated Net Worth: ₱50 million to ₱100 million.
  • Description: Ivana Alawi is one of the most popular Filipino vloggers, known for her bubbly personality and engaging lifestyle content. Initially a model and actress, Ivana transitioned into vlogging, where she has amassed millions of subscribers. Her videos range from pranks and challenges to travel vlogs, beauty routines, and day-in-the-life content. Ivana’s charm and relatability have earned her a dedicated fanbase, particularly among younger audiences. She also shares more personal stories and experiences, allowing viewers to connect with her on a deeper level. Her authenticity and positive energy make her videos both entertaining and inspiring. Ivana’s success in the vlogging world is largely due to her ability to be both entertaining and down-to-earth.

3) Niana Guerrero

  • Estimated Net Worth: ₱30 million to ₱60 million.
  • Description: Niana Guerrero, along with her brother Ranz Kyle, became famous through her energetic dance videos, pranks, and fun challenges. Niana’s YouTube channel features content that appeals to the younger generation, especially kids and teenagers. She is known for her love of dancing and has garnered millions of views with her viral dance covers. Over time, Niana has expanded her content to include travel vlogs, challenges with family members, and collaborations with other popular creators. Her charm, infectious enthusiasm, and ability to connect with her audience through fun and light-hearted videos have made her one of the most beloved Filipino vloggers. Niana’s youthful energy and relatability keep her audience entertained and engaged.

4) Ranz Kyle

  • Estimated Net Worth: ₱30 million to ₱60 million.
  • Description: Ranz Kyle is a Filipino YouTube sensation who, along with his sister Niana Guerrero, has taken the internet by storm. His channel features a variety of content, including dance routines, funny challenges, travel vlogs, and collaborations with friends and family. Ranz first gained popularity through his dance videos, which quickly went viral, but he expanded his content to include comedic skits and more personal experiences. His engaging personality and ability to connect with his audience have helped him maintain a loyal fan base. Ranz’s success lies in his ability to entertain and keep his viewers coming back for more, and he continues to collaborate with other popular influencers to grow his channel further.

5) Zeinab Harake

  • Estimated Net Worth: ₱20 million to ₱50 million.
  • Description: Zeinab Harake is a popular Filipino vlogger known for her relatable content, which includes lifestyle vlogs, pranks, challenges, and family moments. Zeinab’s candid and unfiltered approach to vlogging allows her audience to connect with her on a personal level. Her content often includes her family, especially her young daughter, which adds a touch of authenticity and warmth to her videos. Zeinab has successfully built a community of viewers who appreciate her realness and creativity. Her popularity continues to rise, and her ability to juggle motherhood and her career as a vlogger has made her an inspiring figure to many. Her humor and ability to share both the ups and downs of life make her channel one of the most engaging in the Philippines.

6) Alex Gonzaga

  • Estimated Net Worth: ₱50 million to ₱100 million.
  • Description: Alex Gonzaga is a multi-talented actress, television host, and YouTube personality. Her channel, “Alex Gonzaga Official,” offers a wide variety of content, from comedy skits and parodies to personal vlogs and behind-the-scenes moments of her life and work. Known for her comedic timing and lighthearted approach to life, Alex’s videos provide viewers with humor and entertainment. Her content often includes her family, friends, and fellow celebrities, adding an element of fun and relatability. Alex’s ability to blend humor with real-life experiences has contributed to her massive success as a vlogger. Her channel has quickly become one of the most viewed in the Philippines, thanks to her vibrant and playful personality.