Have you decided to redesign your website? Terrific!
A website is one of the most important assets of a business. And web design, it sets the site visitor’s impression on your business.
Think of a website as virtual real estate – it’s where your potential customers and loyal followers go to reach you. And when done extremely poorly, it can break even a great offer.
But before you sign the dotted line and get an agency to do the job for you, here are five web design secrets you should know:
Looks aren’t everything
Yes, it’s important that your site attracts attention. But if it doesn’t convert customers on site, it’s useless.
The goal of web design isn’t to be an artwork. It’s to guide site visitors into navigating the site so they perform your desired action – this can be signing up to your email list, getting items to their cart, clicking ‘Order Now’, and many more.
Your website is where you direct your ad traffic to. And every element – including web design – must do its job to make sure all that ad spend is worth it.
Monthly fees to maintain your website are practically a scam
Some agencies offer a small monthly fee in exchange for maintaining your website, but I invite you to do the math.
That small fee can easily add up. And what usually happens, a lot of support and site changes aren’t covered by that small monthly fee.
The result? You end up paying more for every small tweak you request.
Web design is 100% the agency’s job
What do you think will happen if you hire an architect and you say “Design a beautiful home for me”?
I guarantee that you will go through a lengthy discussion about your budget, your taste, your lifestyle, and many more – all these will happen before the architect starts with the design.
It’s the same with web design. We need to understand your branding, how your site visitors use your website, and where you’re getting problems to create a design fitting your needs.
You have an important role in the success of the web design project: give us as many relevant details as possible before we design.
A user-friendly Content Management System (CMS) is an absolute must
This is the rule: If it’s easy for search engines to read your site content structure, your site has a higher chance or ranking. And the readability of this structure is based on CMS.
But apart from this SEO concern, CMS is also important in managing your website. Even with little technical know-how you should be able to maintain and update your content easily.
That’s why we normally use WordPress. It’s straightforward and effective.
And with Philippine Website Designers, we offer fair and direct pricing for our web design based on our initial consultation. We make sure that you can manage the site on your own even if you don’t get additional services from us.
Our priority is your satisfaction. That’s what keeps us going.
