In 2009, Apple popularized the slogan “There’s an app for that” during one of their adverts for the iPhone 3G. Since then, companies all over the world have been putting out their own apps for their clients to use.
Now, in the world we live in, there’s an app for everything — from finding your way around the city to transferring money to the other side of the world. That’s because for most people, the smartphone has become their primary computing device. And companies are taking advantage of apps to reach their client base anytime, anywhere.
But traditional app development takes a lot of time, effort, and money. White label apps provide an excellent solution to this problem.
White label apps are basically app frameworks meant to be sold to other companies. In turn, those other companies can rebrand the app and make it their own.
Who uses white label apps?
These apps are often used by companies who have similar processes and business models. Food delivery companies, for instance, can utilize white label apps. The things they do are similar — picking up food from restaurants and delivering them to customer’s doorsteps — so their apps can have very similar functionalities.
Startup companies will benefit a lot from white label apps, as they can save a lot of time and effort on app development. Instead of investing a lot of time, money, and manpower in building their own app, they can focus on marketing and building a client base instead. A huge barrier to entry is eliminated — they can push an app into the App Store or Google Play much faster and scale their business much sooner.
How will white label apps from different companies become unique?
Because white label apps are built on the same framework, you may think that your app will not look any different than your competitors’ apps. Not to worry, though, because white label apps give you freedom to customize.
Some app sellers develop the back end code of the app and leave the front end up to you. That way, you can create a unique user interface and design for your company’s app. In turn, you can make it as unique as possible to distinguish it from the competition.
What if I don’t want to develop the front end?
Developing the front end of an app can also be time-consuming. If you’d rather not, some sellers also offer complete apps, with both the back and front ends built in.
With these “complete” white label apps, all you have to do is add your company’s branding elements into the UI of the app to make it your own.
You cannot customize anything else, though. So if you’re going for uniqueness, it’s better to use a white label app that allows you to fully tinker with the front end.
Should I use a white label app?
If you’re a company who wants to get into the high-tech market quickly, white label apps are for you. They save you time and effort, allowing you to focus on growing your business and market share.
Need help? Get the services of a trusted app developer like Gabaon PH.
