A simple, professionally built business website in the Philippines usually costs somewhere between ₱5,000 and ₱20,000 when it is built from a package, and anywhere from ₱20,000 to well into six figures when it needs custom design, lots of pages, online payments or special features. The honest answer to “how much?” depends on what the site has to do for your business, how much content you already have, and what you will keep paying for every year.
This guide breaks the price down by type of website, explains what actually drives the cost up or down, and lists the yearly fees many first-time buyers forget to budget for.
Website price ranges by type of site
The table below is a rough guide to how Philippine web projects tend to be scoped. Treat the ranges as starting points for a conversation, not fixed quotes. Two “five-page websites” can differ a lot in price depending on who writes the content and what each page has to do.
| Type of website | What it usually includes | Typical budget level |
|---|---|---|
| Starter / brochure site | 3–5 pages (Home, About, Services, Contact), mobile-friendly layout, contact form, map | Entry level, often package-priced |
| Small business site with content and SEO basics | 5–10 pages, written content, business email, on-page SEO, analytics, hosting and domain | Low to mid five figures |
| E-commerce store | Product catalogue, cart, checkout, GCash/Maya/card payments, shipping rules, order emails | Mid five figures and up, depending on product count and integrations |
| Booking or directory site | Appointment scheduling, listings, user accounts, admin dashboard | Mid five to six figures |
| Custom web application or portal | Unique workflows, multiple user roles, integrations with other systems | Quoted per project, commonly six figures |
What ServicioPro’s website packages cost
If you want a concrete reference point, here is what ServicioPro lists on its products page at the time of writing. Always check the product page for current inclusions before you order.
| Package | Price | Key inclusions listed |
|---|---|---|
| Starter | ₱5,000 | Website design and development, 5 pages, mobile responsive, e-commerce ready, generic professional stock images |
| Standard | ₱10,000 | Everything in Starter plus 1,000 words of website content, 10 corporate email accounts, email forwarding, on-page SEO, Google/Bing webmaster and Google Analytics setup |
| Business | ₱15,000 | Adds 1 year of hosting and domain registration, 1,500 words of content, and PayPal and other payment integration |
| Ultimate | ₱20,000–₱44,000 | 2 years of hosting and domain, unlimited corporate emails, 5 to 50 pages, 1,500 to 6,000 words of content, payment integration |
The jump from ₱5,000 to ₱15,000 is mostly about things that take real time: written content, email setup, SEO groundwork, hosting and payment integration. That pattern holds across the industry, which brings us to the cost drivers.
What drives the cost of a website
1. Number of pages and page complexity
A plain text page is quick to build. A services page with pricing tables, galleries, FAQs and an inquiry form takes longer. When comparing quotes, ask what each page will contain, not just how many pages there are.
2. Who writes the content
Content is the most underestimated part of any website project. If you hand over finished text and good photos, the build goes quickly. If the developer has to interview you, write the copy and source images, expect to pay for that time. It is usually worth it: clear, specific writing is what turns visitors into inquiries.
3. Template-based vs custom design
Most small business sites start from a well-made theme that is adjusted to your brand colours, fonts and layout. A fully custom design, planned from wireframes up, costs more because every screen is designed before it is built. For most SMEs, a well-configured theme is enough. Custom design makes sense when your brand or user flow is genuinely unusual.
4. Features and integrations
Each feature adds build and testing time. Common ones that push the price up:
- Online payments through GCash, Maya, cards or bank transfer via a payment gateway
- Appointment booking with calendars and reminders (clinics, salons, law offices)
- Member logins, customer accounts or a client portal
- Multi-language content, such as English and Filipino versions
- Connections to inventory, accounting or CRM software
5. E-commerce scale
An online shop with 20 products and one shipping rate is a very different job from 2,000 products with variants, vouchers and per-province delivery fees. Product data entry alone can take days if nobody has prepared a spreadsheet.
6. Revisions and decision-making speed
Many quotes include a set number of revision rounds. Projects with several decision-makers, unclear direction or frequent changes of mind cost more, either in extra fees or in time.
The yearly costs people forget
A website is not a one-time purchase. Budget for these recurring items so you are not surprised twelve months later:
- Domain renewal. Your .com, .ph or .com.ph name must be renewed every year (or every few years if you prepay). If it lapses, your site and email stop working and someone else can register the name.
- Hosting. Shared hosting is the cheapest; VPS and cloud plans cost more but handle heavier traffic. Some packages include the first year or two, so note when the included period ends.
- SSL certificate. Many hosts now include a free certificate. If yours does not, it is an added cost. Either way, your site should load on https.
- Business email. Email on your own domain may come with hosting or may be a separate subscription.
- Maintenance. Updates, backups, security monitoring and small content changes. You can do some of this yourself, but someone has to own it.
- Premium plugins or software licences. Some themes, booking tools and e-commerce extensions charge annual fees.
Red flags when a quote looks too good
A low price is not automatically a bad deal, but check these points before you pay:
- The domain is registered under the developer’s name. The domain should be registered to you or your business, with login access you control.
- No mention of hosting access or backups. You should be able to get a full copy of your site if you ever change providers.
- “Unlimited revisions” with no timeline. This often ends in a project that never quite finishes.
- Content not mentioned at all. Ask who writes the text and who supplies photos.
- No written scope. Even a one-page summary of pages, features and deliverables protects both sides.
How to get an accurate quote
Developers can only price what they understand. Before you ask for quotes, prepare:
- A one-paragraph description of your business and who your customers are
- The main action you want visitors to take (call, message on Viber, book, buy, request a quote)
- A list of the pages you think you need
- Any must-have features, such as online payment or booking
- Two or three websites you like, and what you like about them
- Your budget range and target launch date
- What content you already have: logo, photos, product list, existing text
Send the same information to every developer you are comparing. That way the quotes are like-for-like and you can see who has understood your business.
Is a cheap website worth it?
For a new business that needs to look legitimate online, show its services and be reachable by phone or chat, a package site is a sensible start. You can grow it later. What you should not compromise on, whatever the budget: a mobile-friendly layout, fast loading on mobile data, your own domain, clear contact details, and ownership of your accounts.
If you are unsure which level fits your business, ServicioPro can look at what you need and recommend a package, or scope a custom build if a package will not do the job. See the web design services, or send a short description of your project to support@serviciopro.ph or +63 929 647 3840 (WhatsApp, Telegram or Viber).
Frequently asked questions
Can I get a decent website for ₱5,000?
Yes, for a simple brochure-style site with a few pages, especially if you supply the text and photos yourself. Check whether hosting and domain are included; at that price level they often are not.
Why do some agencies quote ₱100,000 or more for a website?
Higher quotes usually include custom design, professional copywriting, strategy work, more pages, integrations such as booking or payments, and ongoing support. Ask for an itemised breakdown so you can see where the money goes.
Do I have to pay the full amount upfront?
Payment terms vary. Package websites are often paid upfront, while larger custom projects are commonly split into milestones such as a down payment, design approval and launch. Agree on the terms in writing before work starts.
How much should I budget per year after launch?
At minimum, domain renewal and hosting. Add business email, maintenance and any paid plugins you use. Ask your developer for an estimate of these running costs before you sign.
More guides
- How Much Does It Cost to Build a Mobile App in the Philippines?
- How to Choose a Web Developer in the Philippines: 12 Questions to Ask Before You Hire
- Freelancer vs Web Development Agency in the Philippines: Which Is Right for Your Business?
- White-Label Apps Explained: Launch a Food Delivery, Ride-Hailing or E-Wallet App Faster
